Study programme

Tourism and Hospitality Management (NEW!)

Scientific area of Social Sciences, scientific field Economics.
Curriculum:
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Detailed description

Why choose Tourism and Hospitality Management?

Tourism and hospitality are among the fastest growing industries in the world, offering a wide range of exciting career opportunities. By choosing our program, you will gain the skills and knowledge needed to succeed in these dynamic fields. Whether you aspire to manage a luxury hotel, a family-run tourism business, create unforgettable experiences as a tour operator, or lead a destination marketing organization, this program is designed to prepare you for success.

Why our program?

•  Experienced lecturers: Learn from industry experts and seasoned professionals who bring real-world knowledge to the classroom.

•  Global network: Connect with alumni and industry leaders worldwide through our extensive network.

•  Modern spaces: Take advantage of modern spaces and resources designed to enhance your learning experience.

•  Personalized support: Receive personalized academic and career support to help you achieve your goals.

About the programme

Knowledge and practical skills

Our comprehensive program covers key topics such as:

•  Strategic management: Learn to develop and implement business strategies that lead to success in tourism and hospitality businesses.

•  Marketing management: Gain expertise in digital marketing, social media strategies, and brand management tailored to the tourism and hospitality sector.

•  Operations management: Learn the intricacies of managing day-to-day operations, from front desk management to food and beverage service.

•  Sustainable tourism: Explore sustainable practices and their importance in preserving cultural and natural resources for future generations.

We believe in learning by doing! Our program includes:

•  Practice: Gain practical experience in leading hotels, resorts and tourism organizations.

•  Field visits: Participate in study trips to top tourist destinations and hospitality facilities.

•  Projects and case studies: Work on real projects and case studies to apply theoretical knowledge in practical situations.

Areas for which the study will prepare you…

Career opportunities

Graduates of our program can choose from a variety of career paths, including:

• Hotel and resort management

• Event planning and organization

• Travel agency operations

• Marketing and destination management

• Tourist consulting

•  Food and beverage management.

Join us today!

Embark on an exciting and challenging journey in tourism and hospitality. Apply now and take the first step towards a successful career. For more information, contact us at: upisi@bak.hr

Short information
Study:
Tourism and hospitality management
Way of studying
Regular, Extraordinary
Method of performance
At location - Biograd n/M
Duration of studies
3 academic years / 6 semesters
ECTS
180
Cijena jedne godine studiranja:
2.700,00 €
Professional title after graduation
bachelor's degree in economics
(bacc. oec.)
Head of the study programme
prof. dr. sc. Drago Ružić